Graze

A few weeks ago I signed up to Graze, and so far I’ve been really impressed.

The idea behind the company is that they regularly send you a box containing four punnets of fruit, seeds, nuts and other healthy offerings. How regularly is up to you – I receive a box per week, but you can make it more frequently if you want to (and can afford to). At £2.99 per box it’s a little on the pricey side*, but they do have a tremendous choice of over 100 products.

Well, “choice” isn’t the right word, I suppose. You don’t choose your four punnets directly, but rather rate products as “bin” (never send), “try”, “like” and “love”. They rend four random punnets from your “try”, “like” and “love” choices, but you can weigh the selection to favour “love” or “try” if you want to. The fact that I can’t choose the punnets is part of the appeal for me, as it adds a little randomness and variety to my food each week. It’s surprising how exciting it is checking their website each week to see what selection is winging its way to me.

Their website is a work of beauty. It looks great and the user interface is absolutely spot-on – right down to little details like the button which lets you easily push back your box by a week with a single click. If they weren’t on the wrong side of London, I’d seriously be considering applying for a programming job there – it’s refreshing to see a company that really knows how to produce a great web-based UI.

If you don’t mind paying a little over the odds for a semi-random selection from a great range of healthy foods (and if you’re based in the UK), then you should give them a try. Use the link below to get your first box free, and your second one half-price (plus I get a pound off my next box if you do):




* £2.99 per box = 75p per punnet, with each punnet containing between 35g and 45g of produce. By comparison Marks and Spencer offer similar products (though a greatly reduced choice) for £1.00 for a pot weighing 70g. It would be nice if there was a six punnet option for £3.99, bringing the price-per-punnet down to a more reasonable 67p. The box would be longer, but the same width and depth, so would still fit through a letterbox – plus I find that four punnets isn’t quite enough for the week, but eight would be too many.


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